A Saudi-built customer communication platform · WhatsApp and more

All your customer conversations in one place

Run WhatsApp, customer service, sales, campaigns and automation from one platform: a unified inbox, CRM, campaigns, automation and AI — Arabic first.

14 daysfree trial
No cardno automatic charge
العربية / EnglishRTL and LTR interface

A Saudi-built platform for customer communication, sales and support over WhatsApp and other channels — with a unified inbox, CRM, campaigns, automation and AI.

Connect the channels your customers use

WhatsApp Business through the official Meta platform, plus other channels from the connection catalogue.

واتساب الأعمالإنستجرامماسنجرتليجرامدردشة الموقعالبريدالرسائل النصيةالمكالمات

Everything your team needs in one place

Instead of scattered tools: your whole team on one platform.

Unified inbox

Every conversation on one screen, with agent assignment, teams, internal notes and canned replies.

Contacts & CRM

A profile per customer with tags, custom fields, interaction history and source.

Campaigns & templates

Send to targeted segments with approved WhatsApp templates and track delivery, reads and replies.

Automation & journeys

Triggers, conditions and actions that follow up customers automatically, plus instant reply trees.

AI

An agent that answers from your knowledge base and hands over to a human when needed — with a provider and key you choose.

Reports

First-response time, resolution, team and channel performance, and an estimate of WhatsApp message costs.

From trial to production

Four clear steps.

Start your trial

We prepare your workspace and the 14-day trial starts at your first sign-in, no card.

Connect WhatsApp

Connect your number through the Meta platform with guided steps inside the product.

Invite your team

Add agents and assign permissions and teams.

Subscribe when ready

Choose a plan and pay securely, and get a tax invoice.

Clear plans in Saudi riyals

Prices include VAT. WhatsApp/Meta charges are separate.

Starter

From299SAR / month

Pro

From999SAR / month

Enterprise

Contact sales

Compare all plans

Who we are and how we work

RASSEL is a product of the SOWLF brand, operated by Gita Online Agency For Travel and Tourism (CR 7054277814, VAT 314464115500003). With per-workspace data isolation, role-based permissions, encrypted keys and an audit log.

Read the security page

Start your free trial today

14 days with no payment card, and our team helps with your first connection.